Renovate America Branding (click to expand)

Renovate America Brand Book (click to expand)

Renovate America Brand Book (click to expand)

Renovate America Display Ads (click to expand)

Renovate America Social (click to expand)

Interactive Display for Entrance Corridor (click to expand)

Interactive Display for Entrance Corridor (click to expand)

Interactive Display for Entrance Corridor (click to expand)

Dimensional DM Targeting Contractors (click to expand)

Renovate America

“Turning Home Renovations into Ovations”
Rebranding
Role: Creative Director, Copywriter, Strategist
Media: Social, Print, Direct Mail

Renovate America is a home improvement financing company that started in a garage about 8 years ago. The last thing we wanted to do was look, act or sound like a stodgy old bank. So we developed a brand voice that is more relatable to the folks on Main Street than the people on Wall Street.

*The brand book was a finalist in Communications Arts.