Renovate America
“Turning Home Renovations into Ovations”
Rebranding
Role: Creative Director, Copywriter, Strategist
Media: Social, Print, Direct Mail
Renovate America is a home improvement financing company that started in a garage about 8 years ago. The last thing we wanted to do was look, act or sound like a stodgy old bank. So we developed a brand voice that is more relatable to the folks on Main Street than the people on Wall Street.
*The brand book was a finalist in Communications Arts.