Norwegian Cruise Line
“Abandon Land”
Launch Campaign
Role: Copywriter
Media: YouTube Video, Display Ads, Landing Pages
The Norwegian Breakaway is the first NYC-themed cruise ship. To build awareness and drive ticket sales, we created interactive display ads that enabled users to transform parts of Manhattan into the ship. The campaign also included YouTube videos, print and OOH.
NCL "Man. Hat. Tan." OOH (click to expand)
NCL "Abandon Land" OOH (click to expand)
NCL "Abandon Land" OOH (click to expand)
NCL "Manhattan Ship" (click to expand)