Penske Logistics

“Penske Was Here”
B2B Branding Campaign
Role: Associate Creative Director, Copywriter
Media: Print, Direct Mail, Landing Pages, Banner Ads

Most people know Penske for their ubiquitous yellow rental trucks. But truck rentals represent less than 10% of their business. The goal of the "Penske Was Here" campaign is to educate people about the true scope of the the Penske brand.

Penske Was Here "Launch" (click to expand) — Penske Was Here "Launch" (click to expand)

Penske Was Here — Landing Page

Penske Was Here — Collateral

Penske Was Here "BMW" (click to expand) — Penske Was Here "BMW" (click to expand)

Penske Was Here "Dog" (click to expand) — Penske Was Here "Dog" (click to expand)

Penske Was Here "Ice Cream" (click to expand) — Penske Was Here "Ice Cream" (click to expand)

Penske Was Here "Box of Parts" Mailer