”Frank the Fruitcake”
Holiday Facebook Activation
Role: Copywriter
We created the world's most annoying fruitcake (voiced by Bobcat Goldthwait) and encouraged people to re-gift him via Facebook. He was sent all around the world. In the process, he built awareness of Walmart's dramatically better gift options.
“Shape Your Story”
Rebranding Campaign
Media: Social, Digital, OOH
Role: Creative Director, Copywriter, Strategist
In the age of social media, brands are at the mercy of anyone with Twitter, Facebook, or Insta account. This campaign features a fill-in-the-blanks design to encourage CMOs to take back control of their brand narratives.
“Love to Learn a Language”
Lead Gen Campaign
Media: TV, Video
Role: Copywriter
Hardly anyone enjoys learning a foreign language. In this campaign, we poke fun at some of the traditional teaching methods. (If you speak Spanish, read the chalkboard in the "Schoolmarm" spot. It foreshadows the ending.)
"Finish the Fight”
Fundraising Campaign
Role: Creative Director, Copywriter
Media: Print, TV
This campaign will always hold a special place in my heart because it was the last project I worked on with Mike Hughes, who died from lung cancer shortly after the campaign launched. We asked famous cancer victims to provide their unfinished bucket lists, then turned them into posters and print ads.
“End the Wait”
Lead Gen Campaign
Role: Creative Director, Copywriter
Media: Display Ads, Landing Pages
To bring attention to how patients feel while waiting for expensive therapies to be approved, we created a mixed reality that blends patients’ homes with the worst features of waiting rooms.
“We Welcome Your Voice”
Awareness Campaign
Role: Copywriter
This spot, which aired during the 2008 presidential debates, features Matt Damon and the voices of Michelle Obama, Cindy McCain, Michael Bloomberg and other dignitaries who support One.
“Delivery Guys”
Social Activation
Role: Copywriter
Media: TV, Digital
UPS is the official delivery company of NASCAR. Which means no other delivery companies are allowed trackside. So we developed a game that turned NASCAR fans into security guards. Their job? Keep the other delivery folks out.
